Cause Marketing/ Community Programs

GOODLETTSVILLE, Tenn. — Dollar General and Procter & Gamble are teaming up to honor a Florida mom as its official Every Day Hero for the month of May.

GOODLETTSVILLE, Tenn. — Dollar General will benefit a nonprofit outreach program focused on blood clots, the discount store chain said.

Dollar General announced it would match the $2,000 donation that NASCAR Nationwide Series driver Brian Vickers made to Clot Connect. Vickers was diagnosed in early 2010 with blood clots that forced him to miss the remainder of the season and worked with University of North Carolina at Chapel Hill physicians and Clot Connect to make informed decisions on his healthcare.

NEW YORK, N.Y. — As the six month anniversary of Hurricane Sandy approaches, online grocery service Peapod is teaming up with Family-to-Family, Inc. to launch a 90-day campaign to restock the kitchen cupboards of families still struggling from the effects of the storm.

MINNEAPOLIS — Target Corp. will renovate libraries at more than two dozen schools in need across the country this year under a program that will also include book donations and technology upgrades, as well as the option to have a Target-supported food pantry built, the mass merchandise retailer said Wednesday.

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

GREENSBORO, N.C. — Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

One of the most decorated and respected quarterbacks in the NFL, Brees joins Dale Earnhardt Jr. and Brett Favre as brand ambassadors. He will be featured in upcoming marketing campaigns, scheduled to launch in August.

BENTONVILLE, Ark. — Walmart and its foundation gave more than $1 billion in cash and in-kind contributions throughout the last fiscal year, the company announced Monday. 

It’s the most money and in-kind donations given by Walmart or any U.S. retailer in a fiscal year ever , according to the company. The growth in global giving was largely due to increased in-kind donations in the U.S. to local food banks and families impacted by disasters.

NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans.