Cause Marketing/ Community Programs

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

GRAND RAPIDS, Mich. — Meijer recently joined the U.S. Environment Protection Agency's GreenChill Partnership. Created as a voluntary partnership, GreenChill members focus on reducing refrigerant emissions and decreasing their impact on the environment and ultimately people's health. By joining GreenChill, Meijer is pledging to meet higher standards that go beyond the regulatory requirements to protect the ozone layer and combat climate change.

SUNBURY, Pa. — Weis Markets has raised $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five state market area through its Paws for Pets program, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the Company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.  During this time, 64 stores also hosted pet adopt-a-thon events with local pet organizations.

MINNEAPOLIS — Target has released its 2011 Corporate Responsibility Report, and while the company was happy to offer insight into its past performance, its focus is on the future. In that vein, the company has introduced new corporate responsibility goals:
 

• To increase its sustainable seafood selection by ennsuring its fresh and frozen seafood offerings are 100% sustainable and traceable by the end of fiscal year 2015.

• Enhance at least 50 owned-brand packaging designs to be more sustainable.

NEW YORK — Macy's has launched its annual summer fundraising campaign for children's literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31.

The St. Jude Children’s hospital is the beneficiary of a bicycle ride slated for this weekend that wouldn’t be happening without the support of Target.

Motocross champion Ryan Dungey and Target are hosting the MN Major River-to-River Ride with Ryan Dungey on Sunday, July 15, featuring rides of different lengths and skill levels. The ride takes place the day after Dungey competes at Spring Creek in Millville, Minn. as part of the Lucas Oil Pro Motocross Championship.

ST. LOUIS — Save-A-Lot, a wholly owned subsidiary of Supervalu, on Monday launched a national search for a team of two interns to serve as brand ambassadors — or more aptly titled Road Scholars — for its 2012 Fuel Your Family Road Trip campaign.

The winning team will hit the road at the end of July for a four-week tour to 12 U.S. cities to personally bring the brand to consumers and help show people how Save-A-Lot can help families with savings of up to 40%, compared with traditional grocery stores.

MOORESVILLE, N.C — Through its charitable and educational foundation, Lowe's has awarded more than $2.3 million in Spring 2012 Lowe’s Toolbox for Education grants to 543 schools in 47 states throughout the nation. The grants were given to schools and parent organizations for parent-initiated school-improvement projects benefiting K-12 public education.

The projects funded during the spring grant period include technology and safety improvements, library renovations, walking trails, greenhouses, outdoor learning environments and more.

New York -- J.C. Penney has angered a conservative group with a Father's Day ad that features a gay couple and their two young children. The print ad shows the two men playing with their 3-year-olds and reads, "First Pals - What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two.” It is part of a spread in Penney’s June catalog, mailed out this week.

NEW YORK — Macy's is celebrating LGBT Pride Month this June with a number of initiatives including in-store events and participation in marches around the country.