Cause Marketing/ Community Programs

ST. LOUIS — For every Budweiser sold between now and July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

Walmart’s commitment earlier this year to hire 100,000 veterans over the next five years prompted the USO to award Walmart U.S. COO Gisel Ruiz its 2013 Woman of the Year Distinguished Service Award.

Ruiz was presented with the award at the USO’s 47th annual luncheon where she said the honor was humbling and a surprise.

LOS ANGELES — Consumers Union, the policy and advocacy arm of Consumer Reports, is taking aim at Trader Joe’s in a full page ad it took out in the Los Angeles Times.

The union is calling out Trader Joe's for selling meat and poultry from animals raised on antibiotics. The ad highlights how the overuse of antibiotics by the meat and poultry industries on healthy animals is promoting the spread of drug resistant superbugs that threaten public health. 

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

NEW YORK — Macy’s will honor contributions made by Asian-Pacific Americans during Asian-Pacific American Heritage Month this May at select Macy’s locations nationwide. 

The retailer will host the platinum-selling recording group Far East Movement for a series of performances and appearances in six markets across the country geared toward highlighting and celebrating the unique influence of Asian-Pacific Americans on American culture and pop music.

BOSTON & ORRVILLE, Ohio — A collaboration between Life is good Company and J.M. Smucker Company will bring a line of coffee products to retail shelves throughout North America.

PHILADELPHIA — Five Below, a leading retailer of extreme-value merchandise for teens and pre-teens, is once again teaming up with Alex's Lemonade Stand Foundation to raise money to help children with cancer. 

COLUMBUS, Ohio — Big Lots, North America's largest broadline closeout retailer, has launched its sixth annual Lots2Give program to benefit schools in need of financial support.