Marketing Tactics

New York -- H&M will open its largest store in the world, in Manhattan’s Herald Center, on May 20. The 63,000-sq.-ft. store, located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge, will be the fast-fashion giant’s 13th location in Manhattan. To celebrate opening day, music superstar John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet.

New York -- Online high-fashion retailer Net-A-Porter is launching a mobile-app-based social network that will allow users to buy luxury goods, interact, and do a host of other things as well.

The app, called “The Net Set allows consumers to recommend products to friends, check out the latest trends, upload and share images and shop from among 350 fashion collections. The brands will gain direct access to communicate with Net-a-Porter’s customers for the first time.

By Bobby Koscheski, ACI Worldwide

EMV compliance is coming and when it hits, it will change the way payments happen across America. Today, when consumers make non-cash purchases at any number of their favorite merchants in the U.S., they stand in front of payment terminals, swipe their cards and follow the on-screen prompts. EMV will require new payment processes that, while seemingly small to those instituting the change, require a shift in behavior that could feel monumental to consumers.
 

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

New York -- Hip online eyewear retailer Warby Parker continues its brick-and-mortar expansion. The company has opened its 12th store to date, in Chicago’s Lincoln Park neighborhood.  

The 2,200-sq.-ft. store is Warby Parker’s first permanent location in the Midwest. It joins locations in cities across the nation, including such as New York, Miami, Dallas and Los Angeles.

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

Books-A-Million is getting an early start on summer reading promotions with a giveaway tied to a popular book series.