Marketing Tactics

New York – American Express is launching a new loyalty program called Plenti. The program lets consumers use loyalty points accrued at one participating retailer and use them at another.

Initial participating organizations include AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. The program is expected to include more brands in additional categories over time.

Marion, Ill. -- Outdoor gear and apparel retailer Gander Mountain is set to open its new location, in Marion, Illinois, on May 7.

The new 52,000-sq.-ft. store is the company’s eighth in Illinois. The exterior and interior layout reflect Gander Mountain's new store design featuring innovative interior elements, displays and fixtures.

Canton, Mass. - In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London. From May 4-5, Dunkin' Donuts is asking its Twitter followers to share who in their life deserves to be treated like royalty.

New York -- Discount supermarket company WinCo Foods LLC will open its 100th store on May 7, in Lewisville, Texas. The 83,000-sq.-ft. location is the fifth WinCo store to open in the Lone Star State.

The new store features WinCo's signature "Wall of Values" at the entry, which displays a wide variety of high-volume, value-priced products.

WinCo currently operates some 100 stores in the states of Washington, Idaho, Nevada, California, Oregon, Arizona, Utah and Texas.
 

For the second year in a row, CVS Health is teaming up with the American Lung Association to help beat lung cancer with a national in-store fundraising campaign to support Lung Force — an initiative that encourages people to stand together against lung cancer, the No.

By Jessica Lee, senior manager of mobile, HelloWorld

The consumer electronics industry has reached a new milestone: It recycled 660 million pounds of used electronics products last year.

The number is the CE industry’s highest ever annual total, and the U.S. is now recycling CE products in record numbers, according to the Fourth Annual Report of the eCycling Leadership Initiative, led by the Consumer Electronics Association.

Staples and Office Depot are celebrating National Teacher Appreciation Week with big savings for educators.