Marketing Tactics

Both first-time and repeat customers were on the rise for Wayfair in the first quarter, suggesting the company is doing what it takes to grow into a powerful player in e-commerce.

Cedar Hill, Texas - Trademark Property Co., the operating partner for Uptown Village at Cedar Hill, has announced a new name for the 610,000-sq.-ft. shopping center: Hillside Village. The new name and corresponding new brand were selected to reflect the garden-like look and feel planned as part of a multi-million dollar property renovation.  

Gap Inc. is teaming up with popular TV host Ellen DeGeneres and her lifestyle brand ED on a unique fashion range that is designed to empower girls.

The new collection, GapKids x ED, will be an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things, the company says. The collection will be available for purchase starting Aug. 17 through Gap.com, in all GapKids stores in the United States, and select stores in Canada, United Kingdom, China and Japan.

Brisbane, Calif. -- Bebe Stores Inc. reported a loss of $11.2 million in its third quarter, citing port delays and prolonged cold weather that also created pressure on sales.

Net sales for the quarter, ended April 30, increased 4.1% to $92.7 million, as compared to $89.0 million in the year-ago period. Same-store sales increased 1.2%.

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.

“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

San Francisco – Retail sales in several top retail verticals fell despite increased shopper traffic in April 2015. According to a report from Wi-Fi location analytics provider Euclid, early Easter did not cause a drop-off in visits to the store, but consumer caution around spending tax refunds prevented a commensurate sales boost.

Euclid estimates sales growth in the following retail verticals of:

• 1.1% decline year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales.

Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.