Marketing Tactics

Whole Foods Market is embarking on a project to teach its environmentally-minded customers that not all recycling is created equal.

The retailer announced a new partnership with Recycling Across America that aims to help reduce global waste and close the loop with the reuse of recycled materials in manufacturing.

“Pitch Perfect” star Rebel Wilson is hot, and Torrid is leveraging that popularity by teaming up with the actress on a new fashion line.

The plus-size fashion retailer is launching REBEL FOR TORRID, an exclusive capsule collection created with the actress, writer and comedian. The limited edition Holiday collection launches November, and will be sold in TORRID stores nationwide and worldwide on TORRID.com.

Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.

Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

Dallas - Corner Bakery Cafe is focusing franchising efforts in the Southeastern markets of Birmingham; Charleston; Charlotte; Columbus; Jackson; New Orleans; Raleigh; and Tampa. Corner Bakery Cafe is looking for best-in-class franchise operators who have relevant multi-unit restaurant/retail experience in the market to be developed.

In targeting the Southeast region, Corner Bakery Cafe, which has more than 390 locations in development commitments, plans to strengthen its presence.
 

New York – Subscription retailers outpace e-commerce retailers and flash sale businesses by a long shot when it comes to a customer’s average numbers of orders in the span of a year. According to analysis of more than 10 million orders from 2.5 million unique customers by Retention Science, subscription retailers average 7.68 orders per customer in 12 months.

In contrast, e-commerce retailers only average 2.36 orders per customer in 12 months, and flash sale retailers only average 1.41 orders in that time span.

Toys”R”Us is looking to excite toy shoppers with an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon show, “Blaze and the Monster Machines.”

The show features the heroic monster truck, Blaze, his 8-year-old driver, AJ, and many other characters helping preschoolers learn Science, Technology, Engineering and Math (STEM) concepts. The Toys line of road-ready vehicles, die-cast and plush are available only at Toys"R"Us stores nationwide and Toysrus.com, now through the end of July.

ALDI is trying to tap into consumers’ desires to eat healthier by putting a dietitian's stamp of approval on some of its foods.

The retailer is teaming up with nutrition experts to introduce "Dietitian's Picks" to its stores to help shoppers easily identify healthy choices and kick-start healthy eating habits at home.