Marketing Tactics

Kohl’s couldn't combat weak consumer spending in the first quarter despite launching a loyalty program and new advertising initiatives.

Kevin Mansell, Kohl's chairman, chief executive officer and president, said: "Sales were modestly below our original expectations for the quarter, but accelerated in the March/April combined period after a weak February. We are very pleased with our earnings results, with a more balanced promotional calendar driving merchandise margin combined with strong expense control."

Starbucks has unveiled its new “express” store format, just across from the New York Stock Exchange in downtown Manhattan. The 538-sq.-ft. space is one of the most streamlined in the company’s diverse portfolio.

Five Below is accelerating its expansion plans with the opening of three new stores in Kansas City this week.

"Entering the Kansas City metro area and opening our first store in Kansas, our 24th state, is very exciting as we continue to grow our footprint across the country," said Joel Anderson, CEO of Five Below. "We're thrilled to develop new relationships with customers in this dynamic market. Kids and parents looking for a fun place to shop for trend-right, high quality products at a great value will surely enjoy Five Below."

Philadelphia - Five Below will make its initial entry into the Kansas City, Missouri market with the opening of three stores on May 15. The tween and teen specialty retailer expects to open a total of 70 new stores during 2015, on top of opening 62 stores in 2014

The three approximately 7,500-sq.-ft. Five Below Kansas City stores are located in Tiffany Springs Market Center in Kansas City, Adam's Dairy Landing in Blue Springs, Missouri, and Olathe Pointe Shopping Center in Olathe, Kansas.

Grapevine, Texas – It’s not something from an episode of the classic black-and-white TV series “The Twilight Zone.” Monsters are coming to a street near you, courtesy of GameStop and Warner Bros. Interactive Entertainment.

Seattle -- REI has met its commitment to be powered by 100% renewable energy through energy efficiency, solar generation, long-term renewable energy contracts, and renewable energy certificates (RECs). That’s just one of the findings in the outdoor retailer’s 2014 Stewardship Report.

Express is hoping to attract fans of the hit movie “Pitch Perfect” with a new fashion line targeted to Millennials.

The retailer has partnered with Universal Pictures and Gold Circle Entertainment's “Pitch Perfect 2,” in theaters May 15, to create a dual-gender collection based on the looks seen in the film.

The brick-and-mortar shopping experience is getting a social makeover at Tanger Factory Outlet Centers.

This year Tanger will open four new shopping centers across the country. During each of these grand opening weekends, Tanger will be merging the traditional shopping experience with the excitement of social interaction though three social media activations.