Marketing Tactics

Whole Foods Market is kicking off summer with a slew of promotions designed to appeal to the shopper who keeps a healthy lifestyle.

From June 24 to June 30, the retailer’s Whole Body departments will host events, classes, demonstrations and promotions* to showcase Whole Foods Market’s large selection of active living products—from protein powders and superfoods to sun-care and reusable water bottles.

Los Angeles – Creative agency Saatchi & Saatchi is making three key executive changes. Julie Michael has been named president of Team One, Saatchi & Saatchi's fully integrated premium, luxury and aspirational brand agency, effective Aug. 1.

Disney and Ralph Lauren are among the iconic American brands consumers consider the most "patriotic," according to a new survey.

San Francisco – In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier. The first pilot is of a new way to surface and organize relevant Tweets about products and places on dedicated pages.

These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information. Twitter is starting to experiment with a small number of products and places.

New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.

Sunnyvale, Calif. – Retailers who target a consumer base of moms have some new competition. PatPat is a new, free-to-download app for iOS and Android that brings moms direct access to manufacturers of clothing, toys, electronics and home goods at a price that is up to 90% less than traditional retailers.  

Rebel flags are now a hot commodity after numerous retailers yanked Confederate-related merchandise from their stores and websites.

Wal-Mart, Sears and eBay announced their decisions Monday, and South Carolina Gov. Nikki Haley called on legislators to remove the flag from the statehouse grounds. After doing so, sales of Confederate flags spiked on Amazon to claim first, second, and third place on the site's list of biggest sales gainers in the previous 24 hours. Prices ranged from under $2 to nearly $16 per flag.

Dufftown, Scotland - Providing customers with their own unique experience with the brand is of the upmost importance to Scotch whisky provider Glenfiddich. The company is using interactive technology to let customers located in Thailand virtually tour the Glenfiddich Distillery located in Dufftown, Scotland.