Marketing Tactics

Spartanburg, S.C. – Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.” The Denny’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership.

Farmingdale, N.Y. -- Ferrandino & Son, Inc. has been named one of the largest landscape companies in North America by Lawn & Landscape magazine.
 
Ferrandino & Son, Inc. ranked within the top 10 on the 2015 Lawn & Landscape Top 100 list, which was published in May.
 
“Ranking in the top 10% of the largest landscaping companies in North America is a major accomplishment for us,” said Kevin Smith, COO, Ferrandino & Son,
 

A Walgreens store in San Francisco's Castro neighborhood is co-hosting its reopening with Hallmark on Tuesday, unveiling an updated Hallmark department tailored to the neighborhood’s LGBT population.

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

Membership buying club DirectBuy Inc. takes an unusual approach to retailing. It offers paid members the chance to directly purchase goods from manufacturers and wholesalers, without paying retail markup

So perhaps it is to be expected that 50-plus-store DirectBuy, which also offers online and in-home shopping options to its 250,000-plus members, approaches business intelligence (BI) a little differently, as well.

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Jared is introducing an exciting luxury retail experience that aims to shake up the jewelry shopping category.

The retailer is opening its very first Le Vian by Jared store at the Roosevelt Field Mall in New Jersey. The store will be the only place in the world where shoppers can explore all of upscale brand Le Vian’s offerings: from jewelry and timepieces to handbags and scarves, with carefully curated in-store boutiques devoted to each category, all celebrating the attention to detail and innovative design for which the Le Vian brand is known.

Just ahead of Dad’s big day on Sunday, Macy’s is promoting its Father’s Day offerings by encouraging shoppers to use its appointment service to find the perfect gift for Dad.