Marketing Tactics

Retailers open spaces dedicated to the connected home

Sears and Target have looked into the future (a future that some would say is already here) of residential living, and it’s “connected.” The two retailers have both opened spaces that showcase the concept of the connected home — a house where, put simply, appliances and accessories come with digital sensors that connect to the Internet and can be controlled from anywhere via a smartphone.

These so-called “smart” devices span a range of categories, from washers and refrigerators to safety and

As the 10th anniversary of Hurrican Katrina approaches, Walmart and the Walmart Foundation are making a commitment to disaster relief efforts.

New York -- As if retailers didn’t have enough to worry about, teens are shopping more like their parents.

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Hicksville, N.Y. -- Pacific Retail Capital Partners announced renovations are underway for Broadway Mall located in Hicksville, New York. Mall renovations will focus on updating the main entrance to provide a grander, more recognizable entrance, modernizing the walkways with new flooring and improving outdoor hardscapes and landscapes with new benches, seating, foliage and flowers.
 

Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.

Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

Dollar General is trying to launch a literacy revolution in in its home state of Tennessee.

The retailer presented a surprise check to students, teachers and administrators at H.B. Williams Elementary in White House, Tenn., for $50,000 to support literacy initiatives at the school.

"Reading is critical to a child's success in school and in life. We hope this gift will help infuse a renewed excitement about reading and strengthen the literacy programs available to the students," said Denine Torr, senior director of Community Initiatives at Dollar General.

When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected.

Green Bay, Wis. -- The Green Bay Packers announced details for the master plan of the Titletown District, a destination area to be created immediately west of Lambeau Field Stadium in Green Bay, Wisconsin. The Packers will invest approximately $65 million in Titletown, with a cumulative initial investment by all parties to be between $120 million-130 million.