Marketing Tactics

PetSmart is throwing a celebration at its stores that aims to appeal to pet owners and people who want to be pet owners.

For the first time, PetSmart will throw a “Happy Gotcha Day” celebration to help find homes for about 15,000 homeless pets during the next PetSmart Charities National Adoption Weekend, Sept. 11-13, when more than 1,400 PetSmart stores will host the event in the U.S., Canada and Puerto Rico. The thousands of pets with unknown birthdays that are expected to be adopted will now have a day to call their own.

I know what you’re thinking … another article about programmatic. But given the rapid pace of advancements in the programmatic space, we’ve entered a time when advertisers and retailers are forced to reexamine their strategy, take a closer look at what programmatic means to their business, and prioritize the pieces of the puzzle they should be employing to reap the greatest benefits.

Bloomington, Minn. -- A three-year old specialty grocer that plans 60 stores by 2019 is entering a new state.

Fresh Thyme Farmers Market will open its first Minnesota store, in Bloomington, on Sept. 30.

"Fresh Thyme is excited to open its first Minnesota store in Bloomington," said Fresh Thyme's CEO Chris Sherrell. "We love meeting new people in the communities we join, and we look forward to offering a shopping experience that encourages healthy and nutritious buying habits."

Fueled in part by increased pharmacy sales, Fred’s reported Thursday that its August sales hit $165.6 million this year, up 12% over August 2014.

Apple is about to embark on a whole new path when it comes to the design of its retail stores, starting with its next project in Memphis, Tenn.

According to the Memphis Daily News, Apple’s new location at the Shops of Saddle Creek mall in Germantown will see several departures from the company’s traditional retail look and feel, with the facade set to feature “a matte granite reinforced panel on the exterior wall," among other differences.

Bentonville, Ark. -- Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping.

The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday. Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).

Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping in an effort to boost its auto business.

The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday. Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).

Fast-growing online furnishings retailer Wayfair.com plans to host a “Shark Tank-like” business competition for entrepreneurs.

Winners of the "Kitchen Cabinet" contest will receive a $2,500 home office makeover and a business consultation from the home furnishings and decor e-tailer.

Wayfair said the event will take place Oct. 2 and its Heart Home conference, a three-day gathering of bloggers, designers, and other entrepreneurs, at the Boston Copley Marriott. Participants must enter by Sept. 15.