Marketing Tactics

Microsoft is opening its first Manhattan flagship store, with a major competitor conveniently nearby.

Anyone who thinks Michael Jordan’s star may have dimmed in the 10-plus years since he retired from professional basketball, should think again.

Nike on Saturday, Oct. 24, in Chicago, debuts its first-ever store dedicated entirely to its Jordan Brand, and fans of the sports legend, along with sneaker enthusiasts, lined up for days in anticipation of the opening. Nike also plans to open Jordan Brand stores in additional locations, including New York, Los Angeles and Toronto.

Nike has brought its “community store” concept to California, opening a 19,000-sq.-ft.-plus location in East Los Angeles.

Bismarck, N.D. -- The Woodmont Company and Northwest Contracting announce the completion and opening of the first phase of development of Hay Creek Shops in Bismarck, North Dakota. Hay Creek Shops is a regional power center on 33 acres that once complete will total more than 300,000 sq. ft. of retail and restaurants.

Product and pricing data provider 360pi is out with its take on what retailers and brands can expect this holiday season.

According to 360pi, retailers that offer real-time data, regionalized pricing and exclusive products will shine during the 2015 holiday shopping season. The firm puts more meat on the bone with its six holiday predictions, including:

Five Below is looking to generate brand awareness and traffic after selecting a new advertising agency to handle creative and media duties.

The teen and pre-teen retailer known for selling products for $5 or less chose Zimmerman Advertising, a division of Omnicon, as its agency of record and Five Below CEO Joel Anderson couldn’t be happier.

In what promises to be the most omnichannel Christmas ever, Kohl’s contends it will offer shoppers a seamless experience that is faster and more convenient that ever.

Target is reaching out directly where consumers digitally congregate for its new Halloween promotion.

Target has launched a six-part YouTube interactive video series, “The House on Hallow Hill,” for Halloween this year. The interactive videos will take viewers through a haunted house and give them options to visit different themed rooms, such as “The Ghoulish Graveyard.”