Marketing Tactics

Consumers’ intentions often differ materially from their behavior and retailers better hope that is the case this year or it won’t be a happy holiday, according to the latest consumer research from the National Retail Federation.

Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.

According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

RH (Restoration Hardware Holdings) has unveiled the latest iteration of the brand’s next-generation design galleries concept at Cherry Creek Shopping Center, in Denver.

The format integrates an even greater assortment of RH collections, including all of the brand’s current concepts and upcoming new businesses. At nearly 70,000 total interior and exterior sq. ft., the store includes major presentations of RH’s newest business concepts, RH Modern and RH TEEN.

Yorkdale Shopping Centre in Toronto is hoping to engage holiday shoppers with a series of pop-up shops and a online/texting messaging concierge service.

Yorkdale's holiday pop up shops include:

Northwest Arkansas isn’t the first place that comes to mind when the phrase “hotbed of start-up activity” is uttered, but organizers of a first-of-its-kind technology summit are looking to change that perception.

On November 10, more than 800 people are expected to gather at the John Q. Hammons Convention Center in Rogers, Ark., for the Northwest Arkansas Technology Summit, an event organized by the Bentonville/Bella Vista Chamber of Commerce and the Northwest Arkansas Council.

Aside from some massively complex challenges, retailer and consumer packaged goods marketers have never had it so good, according to Bob Fair, president of marketing applications

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.

For anyone who thought Amazon’s July “Prime Day” event was the biggest shopping day of the year, check out Alibaba’s upcoming “Global Shopping Festi