Marketing Tactics

In-store sales declines over Black Friday weekend had many analysts buzzing about the future of brick and mortar. But an expert in store traffic cautioned that the declines should be taken with a grain of salt.

“It’s important to view the decrease in context,” said Bill Martin, founder, ShopperTrak.

Martin noted that where are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukah that is anticipated to push sales into December.

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets. 

Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

CBL & Associates Properties announced that it has closed on the disposition of Waynesville Commons, a 128,000 sq. ft. community center located in Waynesville, North Carolina. The property was purchased for $14.5 million by affiliate of Yale Realty Services Corp.

For the second time this year, Target’s e-commerce site crashed due to exceptionally high levels of activity related to a major sales promotion.

The Target site went down the morning of Cyber Monday, Nov. 30. According to reports, the crash was actually a controlled restriction of the site by Target in response to extremely heavy volumes of visitors looking for holiday bargains.