Marketing Tactics

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

A four-year, $400 million upgrade has transformed Macy’s Herald Square flagship. But for all the modernization, there is a signature element of the store that remains as is: the Otis wooden escalators—20 in all— that have been in operation for as long as 95 years.

A department store and a beauty specialty retailer have the best momentum in social media going into the holiday season. Meanwhile, an online giant is losing steam.

The parent company of Zales and Jared is looking forward to a happy holiday after producing third quarter results that met the company’s growth targets.

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

Just in time for Black Friday, Structube, a leading Canadian retailer of modern furniture, has launched its e-commerce site in the United States.

In addition to its online platform, Structube, which operates 47 stores in Canada, plans to open stores across the United States, starting in 2016.

Structube specializes in contemporary style furniture, and offers “high style/low priced” pre-assembled and easy-to-assemble products. The company says it caters to young professionals, condo dwellers and small businesses.

Guest appearances by Republican presidential candidate Dr. Ben Carson at Books-A-Million stores gave the retailer a modest sales lift in the third quarter.

The company said its sales increased 0.4% to $101.6 million and same store sales increased 1.6%, thanks in part to appearances by Republication presidential contender Dr. Ben Carson. However, signs of life on the top line did not translate to bottom line improvement as Books-A-Million reported a loss of $7.1 million, or 50 cents a share, that was in line with a loss from the prior year.

A new day, every day. That’s what an unusual new retail concept in Manhattan promises shoppers.

It’s called The New Stand, and it’s located underground in the Union Square subway station, near the entrance to the L train. A second location is set to open, this one above ground, at Brookfield Place, a shopping center in lower Manhattan.