Marketing Tactics

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

A pullback in promotions, reduced catalog circulation, and unseasonably warm weather helped make for a very disappointing third quarter for Lands' End, whose effort to turnaround its business is having trouble taking hold.

The apparel retailer's sales fell 10% to $334.4 million in the quarter ended Oct. 31, compared to $373.1 million last year.

Net income fell 41% to $10.7 million, compared to $18 million in the third quarter last year.

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

Amazon, Walmart, Target, and Jet did not heavily discount most popular products and prices actually increased in key categories after Black Friday, cementing a perception that the two celebrated shopping days are waning in importance, according to research from Boomerang Commerce, which aggregated and analyzed online price discounts and price perception for 1,000 popular products sold by Walmart, Target, Amazon and Jet.

Retailers are paying more and offering more incentives to secure experienced in-store help to increase sales.

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.