Marketing Tactics

The holidays are becoming an increasingly social event, as evidenced by the promotional campaigns of two major department store chains this season.

According to Adweek, both Target and Macy’s are heavily leveraging a variety of social media platforms to engage consumers for the 2015 holiday season. Target has increased the percentage of its overall paid media spend represented by social to 12%, up 30% from about 9% in 2014.

In addition to the requisite comment about expecting the holidays to be highly promotional, Famous Footwear also expects the momentum it saw during back-to-school season to carry over to the fourth quarter.

Famous Footwear’s third quarter same store sales increased 4.4% and total sales increased 4.8% to $456 million, excluding the performance of the divested Shoes.com business, to represent 63% of parent company Caleres total sales of $728.6 million. Caleres is the company formerly known as Brown Shoe Company that changed its name earlier this year.

Online spending this holiday season is shaping up to be downright joyful for retailers.

According to comScore, total online retail spending for the November–December period will reach $70.1 billion, representing a 14% gain from $61.3 billion a year earlier. Total desktop spending is expected to reach $58.3 billion, up 9% from $53.3 million.

Online retailer Jet.com has secured an additional $350 million in funding and joined the ranks of startup unicorns whose valuation exceeds $1 billion.

Leading footwear retailer DSW Inc. made significant omnichannel upgrades during the third quarter but warm weather kept shoppers from buying shoes in stores or online.

Sales declined 0.6% to $666 million and same store sales declined 3.9% compared to a 2.6% comp increase during the same period the prior year. Profits declined 20.7% to $39.3 million and earnings per share declined 20% to 44 cents, in line with the company’s guidance range of 41 cents to 44 cents.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

The narrative is a familiar one: the scourge of online sales, encroaching ominously on brick-and-mortar market share, continues to siphon sales and transform the retail industry into an increasingly virtual landscape. Over the last few years, nearly every retail sales drop or unexpectedly poor performance has been laid at the feet of the Internet.

Walmart’s foes are at it again this holiday season, looking to disparage the company with misinformation and publicity stunts that harm the workers the organization claims to help.

Sam Edelman continues to expand its West Coast retail presence.

The footwear brand turned lifestyle retailer opened a 2,896- sq.-ft. store Westfield Valley Fair Mall in Santa Clara, Calif. The new location is the second in California, and the largest of all Sam Edelman stores, including those planned to open in the next year.

Designed by Dagnell Folger of Architecture + Information, the store stays true to the Sam Edelman aesthetic with a mix of materials that includes reclaimed wood and raw concrete with rose-colored brass and black leather.