Marketing Tactics

The plus-size market is being reenergized by a new demographic.

Teenage females in the United States are changing when it comes to the types of clothing sizes they are purchasing, according to the 2015 Women’s Special Sizes Study from The NPD Group.

Starbucks has set up shop at Universal Boulevard, a new main street-styled retail destination at Universal Studios Hollywood, in Universal City, California.

The new, 5,000-sq.-ft. store is inspired by the history of Hollywood’s movies and culture.

“We wanted to provide a sense of entertainment,” said Starbucks designer Erich Mele.

Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.

Walmart is launching a new tool to give shoppers more reasons to use their Walmart credit and prepaid cards. 

The retailer is rolling out a new, simplified rewards program to bring more value to the everyday purchases customers make using the Walmart family of credit and prepaid cards. Walmart's new 3-2-1 Save cash back program will provide all qualifying cardholders in the U.S. and Puerto Rico with the opportunity to earn rewards for purchases they make, including:

Starbucks is one of the first brands to leverage a new music and entertainment media platform from PlayNetwork.

To further increase both customer and employee engagement, Starbucks can now enable partners (employees) to select in-store playlists and provide a uniquely curated listening experience for customers. The chain is using the platform in more than 7,500 U.S. stores.

A cobbler station and lace customization are key elements of Timberland’s newest store in London.

The new 1,000-sq.-ft. location on Oxford Street, one of London’s busiest shopping streets, will stock footwear and accessories for men, women and kids. The opening gives Timberland, a VF Corp. brand, six locations in London. It is part of a move by Timberland to connect with a wider audience and younger consumers on the brand’s quest to become the largest and most sustainable lifestyle brand on Earth, according to the company.

Walmart and its financial services partners have added a loyalty component to credit, debit and prepaid card offerings that provide an extra incentive to make online purchase.

New York -- The Howard Hughes Corp. announced that The Momofuku Group will open a new restaurant concept in the revitalized Seaport District in Lower Manhattan.