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Marketing Tactics

  • Victoria’s Secret launches new line with social support

    Leveraging its status as a leading lingerie retailer, Victoria’s Secret has released the 2016 edition of its “What is Sexy?” list compiled with social media input to support the launch of several new product lines.

  • NRF tells Fed to lower swipe fees further

    The National Retail Federation is pressing for a further reduction in per transaction fee banks charge retailers when customers use debit cards five years after the Federal Reserve cut the fee in half.

    In a letter the National Retail Federation sent to the Federal Reserve the trade group said the cap on debit card swipe fees enacted by the Federal Reserve five years ago has helped reduce costs for retailers and consumers but is still higher than intended by Congress and should be lowered.

  • Direct-to-consumer in focus at Catalyst

    Concerns about channel conflict once kept brands from selling to direct to consumers, but not anymore. Branded suppliers selling direct is one of the biggest trends in retail and the shift is creating new growth opportunities for consumer goods companies.

  • Korean beauty retailer sets up shop in the United States with more stores to come

    Photo: Aritaum, H-Mart, Ridgefield, New Jersey

  • Online luxury retailer gets physical again

    Online luxury consignment retailer The RealReal continues to make moves in the physical world as it seeks to simplify how customers interact with its innovative retail model.

    San Francisco-based The RealReal began establishing a direct physical presence last August when it opened an office in New York City to authenticate and accept goods for sale, followed by a location this past February in Los Angeles. And it has now opened a third location focused on jewelry and watches in Chicago.


  • Ebates aims for stronger mobile position

    Online cashback shopping platform Ebates is branching more heavily into the mobile shopping arena with the acquisition of mobile product discovery app Shopular.

    Redwood City, California-based Shopular has more than a million users and offers an intuitive product discovery experience and mobile shopping alerts. Leveraging proprietary geo-targeting technology, the app notifies consumers with relevant deals and coupons when they are near select stores.

  • Signet shines in Q4, ramps up expansion

    Signet Jewelers is already the world’s largest retailer of diamond jewelry and it plans to get even bigger in 2016 by accelerating new store and omnichannel growth.
     
    Operating stores under banners such as Kay, Jared and Zale, Signet reported a 4.9% fourth quarter same-store sales increase, better than expected profits and said it would open more new stores in 2016 than it previously indicated.
     

  • Conn's extends and expands literacy program

    Furniture and specialty home goods retailer Conn’s is extending its Conn’s Cares philanthropic program for a second year.

    The company is partnering with First Book and Little Free Library — organizations that have been recognized by the Library of Congress for their excellence in the advancement of literacy — to expand the literacy focus of Conn’s Cares.

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