Skip to main content

Marketing Tactics

  • Sprint offers Amazon e-commerce option

    Amazon Prime will now be available as a bundled monthly service for Sprint mobile subscribers, but they will pay for the convenience. According to Re/Code, Sprint users will be able to have the cost of Amazon Prime membership included in their bill. They will also be able to subscribe to the two-day delivery service on a month-to-month basis, at a cost of $10.99 per month. During the course of a year, that equals about 33% more than the normal $99 annual rate. [Re/Code]

  • J.C. Penney taps athletic wear trend with new line

    J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

    Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is now available in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

  • Fast-growing start-up brings indie and boutique shopping to online commerce

    Featuring 250 boutiques and designers from the U.S. and Canada, online marketplace site Garmentory connects brick-and-mortar boutiques and emerging designers to shoppers all over the globe via their online platform and mobile site, according to a CNBC.com report.

  • Home furnishings retailer heading West

    Crate and Barrel is going to try its luck in Nevada.

    The home furnishings retailer has signed a lease to open a store at Downtown Summerlin, Summerlin, Nevada, a Howard Hughes Corp. development. The 106-acre retail and entertainment center is located in the Summerlin master planned community.

  • Commentary: Another Battle of Atlanta

    For many business owners, the ongoing feud for control of the Republican Party has largely come, unfortunately, at their expense.

    Over the last 10 years or so we have witnessed the balance of power within the party shift from economic conservatives and the business community - to social conservatives and the interest groups that serve them. I have labeled this fight as one between the "suits" and the "boots." Over the last two election cycles, the boots have clearly demonstrated that they are in charge.

  • Up Close: Shoppers review the next-generation Apple store

    Sleek. Minimalist. Innovative. Modern.

    Those were among the words used most often by mystery shoppers to describe Apple’s next-generation store, located at Shops of Saddle Creek South in Germantown, Tennessee, a suburb of Memphis.

    The shoppers are part of Field Agent, which provides on-location auditing and research via a network of 650,000 “agents” who collect data that can be monitored in real time by its clients. The company deployed several agents to visit and then review the store. The majority of the comments were glowing:

  • Report: H-E-B plans two-story food shop

    H-E-B is planning to build a two-story grocery store in Bellaire, Texas, featuring the latest in food market retailing to open in the fall of 2017, Fox 7 reported Wednesday.

    "We have enjoyed our Bellaire neighbors for the past 22 years and look forward to bringing them a store tailored to their needs filled with stellar features and products that will enhance their shopping experience for years to come," Scott McClelland, H-E-B Houston president, told Fox 7.

X
This ad will auto-close in 10 seconds