Timberland expands in London with sixth location

A cobbler station and lace customization are key elements of Timberland’s newest store in London.



The new 1,000-sq.-ft. location on Oxford Street, one of London’s busiest shopping streets, will stock footwear and accessories for men, women and kids. The opening gives Timberland, a VF Corp. brand, six locations in London. It is part of a move by Timberland to connect with a wider audience and younger consumers on the brand’s quest to become the largest and most sustainable lifestyle brand on Earth, according to the company.



Notable elements of the store include a “cobbler station” staffed by a Timberland expert who will be available to educate shoppers about proper footwear care. The store will also offer lace customization services so shoppers can personalize their purchase.