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Marketing Tactics

  • Signet shines in Q4, ramps up store expansion

    Signet Jewelers is already the world’s largest retailer of diamond jewelry and it plans to get even bigger in 2016 by accelerating new store and omnichannel growth. The news came as the chain reported a same-store sales increase of 4.9% in the fourth quarter.

  • New RH program offers shoppers more exclusivity

    Home furnishings retailer RH is rolling out a new membership program that aims to reimagine the luxury shopping experience by adding an element of exclusivity.

    The company has announced the launch of the RH Grey Card. For a $100 annual fee, the RH Grey Card provides 25% savings on everything RH, every day, across all of its brands – RH, RH Modern, RH Baby & Child, RH TEEN and RH Contemporary Art.

  • West Elm takes 'locally sourced' to new level

    Home furnishings retailer West Elm is launching an unprecedented digital campaign connecting customers with local designers and makers.

  • Starbucks, Target, Westfield Corp. and others team up to boost voter turnout

    Democracy Works, a non-partisan, non-profit organization, said on Wednesday it is teaming up with an array of companies, including Starbucks, Target and Westfield Corp., in an effort to boost U.S. voter turnout to 80% by 2020.

    The project, called the TurboVote Challenge, is ambitious. The last time the U.S. achieved a voter turnout rate over 80% was in 1888. An estimated 57.5% of eligible citizens voted in the 2012 presidential election.

  • Nike (factory), Lubbock, Texas

    Nike’s newest factory store, in Lubbock, Texas, draws inspiration from the area’s local sport culture, with special emphasis on its deep roots in football.

    The local imagery in the store includes a declaration to be “Texas Tested,” which responds to the famous suggestion that if you can pass the Texas test, you can pass any test.

  • Minneapolis market next up for Meijer

    Market expansion into the Minneapolis market may be the next step for Meijer, The Grand Rapids Press reported last week, confirming that the grocer acquired 30 acres of land in a Twin City suburb. "I can confirm Meijer has purchased property in Brooklyn Park, Minn.," Frank Guglielmi, Meijer senior director communications, told The Grand Rapids Press.

  • Study: Millenials driving revolution in in-store shopping experiences

    Brick-and-mortar retailers are on notice – shifting customer demographics will require far-reaching redesign of the physical store by 2025.

    According to a new study from technology market intelligence firm ABI Research, millennials are driving a revolution in how stores use technology to provide a shopping experience.

  • Specialty grocer meets delivery demand

    Ethnic grocery chain H Mart is expanding its partnership with Instacart nationally.

    Lyndhurst, New Jersey-based H Mart, which operates more than 45 U.S. and Canadian stores, specializes in Asian grocery products. H Mart is now offering Instacart deliveries in as little as one hour to consumers in Philadelphia. Coming soon, the retailer will also offer Instacart services in markets including Orange County, Washington, D.C., suburbs, Atlanta, Chicago suburbs, Los Angeles, and Houston. Instacart prices will match H Mart in-store prices.

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