Best Buy bolsters appliance portfolio

Whirlpool Corp. will bring its Maytag brand of appliances to 600 Best Buy stores this month rounding out what was already an extensive offering.



Maytag brand products will hit the sales floor at 600 Best Buy stores in mid-April and also be sold online, the retailer said. The move expands Whirlpool’s assort at Best Buy which already includes the leading appliance manufacturer’s Whirlpool, KitchenAid and Amana brands. Best Buy also offer appliances from LG, Samsung, Frigidaire, Bosch and Electrolux.



"Our goal is to give our customers the best selection of top appliances, and partnering with Whirlpool Corporation to offer Maytag products is the latest example of that commitment," said Kevin Balon, senior VP of appliances at Best Buy.



Sam Abdelnour, Whirlpool’s VP of sales for North America, said the company is excited by the growth that Best Buy is seeing in their appliances division and believes, “that offering our full portfolio of appliance brands in their stores can only foster greater success for both companies.”