Marketing Tactics

Target announced it is testing an expansion of its Cartwheel app, which launched in 2013. The retailer reported that the app has saved users, in total, $475 million (and counting) to date.

The new feature expands the app to allow for digital coupons from manufacturers that offer a dollar amount discount (rather than a percentage discount).

The service is made possible through a partnership with Quotient (formerly Coupons.com), a third-party provider of digital coupons, according to a report by TechCrunch.

Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands.

According to the latest edition of GfK MRI’s “The Survey of the American Consumer,” one in three (33%) U.S. adults agrees completely or somewhat with the statement, “I rely on mobile coupons while food shopping.” And almost half (44%) of these mobile coupon users say they like to “change brands often for the sake of variety and novelty,” compared to just 30% of the general population.

Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.

The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.

Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”

It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.

Click here to read more.

Whirlpool Corp. will bring its Maytag brand of appliances to 600 Best Buy stores this month rounding out what was already an extensive offering.

Maytag brand products will hit the sales floor at 600 Best Buy stores in mid-April and also be sold online, the retailer said. The move expands Whirlpool’s assort at Best Buy which already includes the leading appliance manufacturer’s Whirlpool, KitchenAid and Amana brands. Best Buy also offer appliances from LG, Samsung, Frigidaire, Bosch and Electrolux.

When it comes to marketing spending, Deckers Brands is doing more with less.

The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.

For only the third time in three years, Kroger has created a new installment of its Savor World Flavor globally themed promotional effort.
 

Staples is looking to connect with a key customer segment and improve the productivity of its selling space with a new pilot program involving shared workspace provider Workbar.