Marketing Tactics

From hyperlocal social media intelligence to mobile survey creation, this month’s crop of startups is filling niche spaces that can have a big impact on a retailer’s business. Learn about an augmented reality platform that’s elevating the online experience, a social referral startup that makes it easy to spread rewarding word-of-mouth recommendations and an analytics company that helps retailers and CPG companies get the most out of their online and transaction-level customer data.

SurveyMe

Canadian specialty frozen food retailer M&M Meat Shops has changed its name to M&M Food Market as part of a total brand reinvention that includes a new store experience.

Complete with new shopping carts, color-coded in-store signage, merchandising displays and a kitchen, the new store concept works to create a more effective, convenient and hands-on shopping experience.

Designed by Shikatani Lacroix, the format is now being rolled out across Canada.

A 60,000-sq.-ft. Crayola Experience has opened at Mall of America, giving the massive shopping center yet another experiential component to generate traffic.
 
The Crayola Experience is a family attraction that features 25 hands-on activities inspired by Crayola products and technologies and there is also The Crayola Store offering the world's largest selection of Crayola products and unique souvenirs.
 

An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.
 

Retail has been the foundation of shopping centers throughout their existence, but new entertainment concepts are making inroads in traditional retail venues.
 

There are so many cross-currents affecting the retail real estate industry right now that making sense off it all is a daunting challenge. Thankfully, Melina Cordero, head of retail research for the Americas at CBRE, was on hand at RECon to touch some of the mega-trends in this video.

Hotels have become a vital component of successful mixed use retail properties, something Robert Habeeb knows a lot about given his role as president and CEO of First Hospitality Group.
 

Increases in cost of sales, operating expenses and depreciation resulted in net income dropping at Kirkland’s Inc. during a generally disappointing first quarter of fiscal 2016.
 
The specialty home décor chain’s net income totaled $916 million, down 64% from $2.53 billion in the first quarter of the previous fiscal year. Net sales rose 10% to $129.91 million from $118.31 million, below expectations. Same-store sales edged up 0.5%.