Marketing Tactics

With a fast-growing $1.5 trillion grocery market, China is the ultimate prize for Wal-Mart, according to an Associated Press report. But the retailer will have to adapt to succeed in what it is a very different marketplace than America.

“If the Arkansas-based company wants to win over foreign consumers, it has to shed some of its American ways, and cater to very different customs and conventions that are fast changing,” the report said.

Storytelling elements provide an immersive brand experience at Ugg’s new global store concept, at Disney Springs, Lake Buena Vista, Florida. The brand’s Californian roots, connections to nature and modernist vibe all come into play in the 2,828-sq.-ft. space, which has a relaxed, soothing ambience.

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
 
Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.
 

Ulta Beauty turned in what could be the best retail performance of the first quarter, posting strong brick-and-mortar and online growth and results that easily topped estimates. The company boosted its guidance for the year.    Ulta’s net sales for the quarter, ended May 2, surged 23.7% to $1.07 billion, up from $868.1 million in the year-ago period, and surpassing estimates for $1.03 billion. E-commerce sales shot up 38.8% to $61.0 million from $44.0 million last year.  

Twitter, which has been piloting an embedded buy button in tweets since September 2014, is reportedly pulling the plug on the idea.  

Consumers who use mobile devices for shopping are prime targets for retailer loyalty programs.   According to a new study from Forrester Research, “Master Your Mobile Loyalty Moments,” customers who participate in loyalty programs are more likely to be mobile. Forrester data shows 31% of loyalty program members, but only 15% of all U.S. online adults, will use a brand’s mobile app.  

The launch of “buy buttons” in the past year on major social networks like Pinterest, Instagram, and Twitter received a lot of attention, but so far they are not catching on with customers.
 
According to Digiday, research firms including Forrester and GlobalWebIndex are finding low consumer usage rates for social buy buttons. Reasons include limited functionality and visibility of the buttons.

At a time when the world of commercial real estate continues to evolve in new and different directions, many traditional malls find themselves at crossroads. To survive, mall owners and operators must make significant and sometimes dramatic changes in order to remain commercially relevant and financially viable.