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Ralph Lauren turnaround plan evokes Ford Motor’s comeback


Beset by declining sales, growing competition and changing consumer tastes, Ralph Lauren has launched an ambitious turnaround plan that includes a heavy brand emphasis.

The plan evokes Ford Motor's “Way Forward” turnaround campaign in 2006 saved the automaker from bankruptcy, according to the New York Times. It’s being launched by new CEO Stefan Larsson, who was part of the team that built H&M into a global fast-fashion giant and went to Gap where he led a turnaround of Old Navy.

"I realized quite soon the brand is much stronger than the business,” Larsson told the Times. “That excites me. The brand is one of the few global iconic brands. We’re going to build the business by going back to the core of what made the brand unique and original.”

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