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Barnes & Noble adds attractive concept to campus stores


Barnes & Noble has previously ventured into new product categories such as e-readers and toys and games, but the bookseller is going further outside its established niche than ever before.

According to Racked, Barnes & Noble is launching a new store-within-a-store beauty concept called The Glossary at four campus locations. The Glossary is aimed at 18-to-24-year-old consumers, who are a prime demographic for beauty items. The retailer also acknowledges Sephora as a prime influence on the concept.

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