Marketing Tactics

Stroll by the new Combatant Gentlemen store in Santa Monica, California, and you might think it’s an outfitter of Bondian self-defense gear for bespoke men in turbulent times. In fact, it’s a ready-to-wear suit store for young corporate commandos hoping to pass muster in boardrooms on meager salaries. (Suits range from $165 to around $320.) It’s also the first permanent brick-and-mortar outpost of the vertically-integrated, fast-growing online menswear brand, which was founded in 2012.   

Shoppers will soon be able to get a reward by walking in to a New York & Company store.   Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.  

Stroll by the new Combatant Gentlemen store in Santa Monica, California, and you might think it’s an outfitter of Bondian self-defense gear for bespoke men in turbulent times. In fact, it’s a ready-to-wear suit store for young corporate commandos hoping to pass muster in boardrooms on meager salaries. (Suits range from $165 to around $320.) It’s also the first permanent brick-and-mortar outpost of the vertically-integrated, fast-growing online menswear brand, which was founded in 2012.

While a new report from CBRE extols the traffic-building virtues of Pokemon GO for retail locations designated as “gyms” or “stops,” it concludes that virtual and augmented reality will have a more immediate impact on lease-signings than product purchases.   

Nordstrom is doubling down on its partnership with J.Crew Group’s Madewell brand.   The department store chain plans to expand the brand to an additional 20 stores this fall.  It’s the third distribution expansion since the initial launch of the partnership in March 2015, and will result in the retailer carrying Madewell goods in a total of 76 locations in the U.S. and Canada, as well as on Nordstrom.com.     

Online marketing is sparking radical changes — and growth — in shopper marketing.   That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that  shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.  

Sephora continues to innovate to drive mobile growth.   The retailer announced it is deploying two new interactive tools as part of a campaign to relaunch its private-label brand, Sephora Collection.