Virtual reality to influence lease signings?
While a new report from CBRE extols the traffic-building virtues of Pokemon GO for retail locations designated as “gyms” or “stops,” it concludes that virtual and augmented reality will have a more immediate impact on lease-signings than product purchases.
CBRE recently invited a startup called Context VR to create a virtual walkthrough of its redesigned Los Angeles headquarters. The result, which can be viewed through cheap VR headsets like Google cardboard, should have shopping center leasing agents as enthusiastic as PGO addicts.
“Technology like this will allow real estate marketing and sales managers to save time by showing their properties remotely and will allow prospective tenants to save valuable time by ‘teleporting’ to a property from the comfort of their office or home,” read the report.
CBRE predicts that “mixed reality” combining both augmented and virtual versions can help commercial real estate companies overcome the troubling process of leasing properties during long construction periods.
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