Marketing Tactics

Payment card fees is a sore subject for the retail industry — especially with the possibility that a settlement is being revisited by parties seeking an appeal.   The National Retail Federation and the Retail Industry Leaders Associa-tion requested that the U.S. Supreme Court let stand an appeals court rul-ing that struck down a controversial 2012 settlement of a class action lawsuit over Visa and MasterCard’s swipe card fees.  

Walmart’s house brands are getting a new audience — millennials.   Jet.com, which caters to the cost-conscious Gen Y segment, has started offering private label brands — Great Value, Equate and Sam’s Choice — from its parent company, Walmart, according to Bloomberg.   

Nordstrom is taking new designers under its wing, and giving them some “space” for exposure.   On Tuesday, Feb 21, the department store chain launched “The Lab,” an incubator project that will showcase and support new designers in select stores and online.  

Snapchat users may be in the market for a new gadget to share their pictures — a new way to purchase it.   Snap, the parent company of the SnapChat messaging platform, launched a new e-retailing site, Spectacles.com, which highlights brightly colored, whimsical video-recording sunglasses, ReCode said.    

Dick’s Sporting Goods is expanding its breadth.   The chain is preparing to open five stores during the second week of March, a move totaling approximately 180,000 sq. ft. of retail space.    Specifically, a new Dick’s Sporting Goods will open in the Glendale area of Queens, New York, in one of the former Sports Authority locations that the company took over late last year. Another Dick’s store will open in Hinesville, Georgia.   

Neil Saunders, managing director of GlobalData Retail, comments on Macy’s fourth quarter results:   

HSN’s feature, “The Beauty Spy,” uses social media to introduce shoppers in the United States to new, emerging and exotic beauty trends. Now it is coming to the small screen.   The program, which can be seen on HSN’s social media platforms, including Facebook, Instagram and SnapChat, will become a monthly program appearing exclusively on HSN — a move that will deliver a multi-platform experience to viewers.  

Nike has brought its experiential retail format to Miami Beach. The company has opened a two-story, digitally connected, 31,000-sq.-ft. store on Lincoln Road, in the heart of Miami Beach.   Similar to Nike’s new store in Manhattan’s SoHo, the Miami location is designed to deliver the best of Nike products and personalized, immersive experiences services through a series of unique spaces. These include zones dedicated to running, soccer and basketball where consumers can try out the brand’s latest products.