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Marketing Tactics

  • Beauty brand bolsters lipstick selection with virtual reality

    Charlotte Tilbury is taking lipstick sampling to a new level.   The beauty brand is partnering with YouCam Makeup to deliver an interactive platform that allows users to virtually try on the brand’s 12 iconic lipstick shades — anywhere, anytime — right through their mobile device or tablet.   

  • Target to help health-related start-ups ‘takeoff’

    Target is prepping for another program aimed at start-ups, specifically those focused on health and wellness.   The new program, called “Target Takeoff,” supports health- and wellness-related start-ups through a “mini-accelerator” effort that will help young companies develop and connect with the major retailers in town.  

  • Trump takes a swipe at Nordstrom — is TJX next?

    Nordstrom on Wednesday found itself the latest target of President Donald Trump's Twitter attacks.     The department store’s shares fell from session highs midmorning after Trump tweeted that his daughter, Ivanka, had been treated “so unfairly.” His comments were made in response to Nordstrom’s decision to stop carrying the Ivana Trump brand, which the retailer said was based on the brand’s performance.     

  • Pinterest makes it easier to buy with ‘Shop the Look’

    Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

  • Fast-food brand launches online wedding registry for pizza-loving couples

    The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.   The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.  

  • Warby Parker in store expansion

    Warby Parker is making a big commitment to brick-and-mortar.    The hip eyewear retailer plans to open at least 25 stores this year, The Wall Street Journal reported.   The new locations, planned for Miami, Philadelphia, Los Angeles and other cities, are expected to bring Warby Parker’s total store count to about 70 by year end.    The stores will range in size and include freestanding as well as mall locations, the report said. 

  • Check out Barneys’ new window displays

    Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   

  • Report: Super Bowl pays off for online grocers

    Not only was the 2017 Super Bowl a game for the record books, it also drove shoppers to their favorite e-grocers to prep for the big game.   As time-pressed Americans football fans shopped with online grocers for game day necessities, they spent more than $150.18 per order — just a few cents more than the average cart size of all goods purchased on Black Friday, which was $149.68.  
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