Report: Jet.com shoppers get a taste of Walmart’s private label lines

Walmart’s house brands are getting a new audience — millennials.



Jet.com, which caters to the cost-conscious Gen Y segment, has started offering private label brands — Great Value, Equate and Sam’s Choice — from its parent company, Walmart, according to Bloomberg.



Besides merging new categories and product lines on Jet, Walmart has also integrated both companies’ online order-fulfillment centers — two moves that put Walmart another step closer to competing with Amazon.com.



While Walmart will continue to operate separate e-commerce sites and target different customer groups, the Walmart private label brands will be used to supplement Jet’s assortment, Bloomberg reported.



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