Marketing Tactics

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.  

No two stores are exactly alike at Warby Parker. But its new store in Los Angeles — the eyewear brand’s 50th outpost to date — is more unique than all the others.    Located on Melrose Avenue, the new Warby Parker pays homage to Hollywood’s moviemaking history. It even has its own green screen studio where customers can create their own mini-movies.  

A pure player specializing in activewear for plus-size women is making the leap to the offline world.   Juno Active will open its first store this spring, at Mall of America, in Bloomington, Minn. The 3,200-sq.-ft. space will offer activewear and swimwear, starting at size 14, along with intimates.     Originally called Junonia, the company was founded in 1995 as a catalog operation. It rebranded itself as Juno Active in 2012, and switched to an exclusive online model.    

Mobile ads and solid user growth across its suite of apps contributed to a strong first quarter for Facebook.   For the quarter ended March 31, revenue rose 49% to $8.03 billion, from $5.38 billion in the same period a year earlier. This surpassed analyst predictions of $7.83 billion. Based on this quarter’s earnings, Facebook has exceeded analyst expectations for eight straight quarters.   

Facebook is proving social media does in fact influence brick-and-mortar sales.   The social media giant offers a feature that enables users to scan a personalized QR code to nab discounts when they buy something at specific brick-and-mortar locations, reported TechCrunch.    The Rewards feature, which is discretely tucked away under the More tab of Facebook’s mobile app, has been in test mode for a few months, according to the report.  

The Lone Star state is set to get a big dose of Crayola color.    The iconic brand will open a Crayola Experience at The Shops at Willow Bend, Plano, Texas, in spring 2018. This is the fourth location for the attraction, which also has locations in Orlando, Fla., Bloomington, Minn. (at Mall of America), and its hometown of Easton, Pa.      

Monday's May Day demonstrations across the country and world are yet another reminder that we are in a politically precarious position in this country. The intensity of anger within our populace far outweighs the ability of our government mechanisms to address it.  

A men’s grooming shop that provides hand and foot care, haircuts and shaves in a “man cave nirvana” has ambitious designs for expansion.