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Marketing Tactics

  • Amazon gives an entire town free Prime membership

    Talk about a clever self-promotion.   Amazon is celebrating the streaming debut of its award-winning movie “Manchester by the Sea” by giving every single home in the small Massachusetts town that provided its setting with a year’s free subscription to Amazon Prime. And as an added bonus, the company is throwing in a three-pack of Wickedly Prime popcorn.   

  • Trendy online sneaker brand eyes physical stores

    Following in the footsteps of Warby Parker, Bonobos and the like, another online startup is ready to plant some brick-and-mortar roots.   Brooklyn, New York-based sneaker brand Greats plans to open at least 10 locations over the next two years, according to The New York Business Journal.  

  • Q&A: Online home furnishings brand goes high-touch, high-service

    Eighteen year-old online home décor and furnishings brand ATGStores.com has a new name, a new look and a new focus on personalized, one-on-one service.  

  • Supermarket retailer to remodel 71 stores

    Food Lion has announced a $110 million investment in its stores as part of its ongoing remodeling initiative.      The chain announced it will remodel 71 stores in the greater Richmond, Va., market in 2017. Looking to make shopping easier and more affordable for its customers, the grocer said it will make a $110 million investment that includes remodeling the Richmond-area stores, additional price investments throughout the year and investments in associates and the community through its hunger relief initiative. 

  • Casual clothing and workwear retailer expands

    Duluth Trading Co. has hit a milestone of sorts.   The Belleville, Wisconsin-based clothing retailer has opened its 20th location, in Warwick, Rhode Island.    “Opening our 20th retail store in Warwick is a milestone for Duluth and it is also the fourth location in the eastern U.S. to serve our largest concentration of customers,” said Stephanie Pugliese, CEI Duluth Trading.   

  • New women’s fashion brand looks to expand

    A brand new women’s contemporary apparel and accessories brand with a French aesthetic is moving fast out of the starting gate.   

  • San Diego center gets six new tenants

    A San Diego strip center that underwent a repositioning and renovation over the past two years is welcoming six new tenants.   The Presidio, which sits below the 18th Century Presidio fortress in the Linda Vista community has transformed its retail lineup with the signings of Rip Curl, Luv Bridal, Hopsy, Babe Kombucha, West Coast Veterinary Hospital, and Sharetea.  

  • Target extends solar commitment with two innovations

    Target Corp. is extending its progress to renewable energy and making progress on its goal to have 500 buildings with rooftop solar panels by 2020.   
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