Online plus-size brand to open first store

A pure player specializing in activewear for plus-size women is making the leap to the offline world.



Juno Active will open its first store this spring, at Mall of America, in Bloomington, Minn. The 3,200-sq.-ft. space will offer activewear and swimwear, starting at size 14, along with intimates.



Originally called Junonia, the company was founded in 1995 as a catalog operation. It rebranded itself as Juno Active in 2012, and switched to an exclusive online model.



“Guests are increasingly looking for retailers to provide for a unique in-person experience, and Juno Active is taking what they’ve learned through their catalog and online sales, and bringing that knowledge to MOA where they can connect directly with their guests,” said Liz McLay, senior VP of leasing at Mall of America.



Juno claims one of the largest size ranges available in the plus-size ac-tivewear market. It uses high-tech fabrics and includes design details tailored to its plus-size audience.



“From swimwear to intimates, everything we design is made with measurements and fittings taken from real, plus size women's bodies,” the company says on its website. “We work around the clock to innovate our designs with the unique aspects of the plus size body, including chafe-reduction, bust support and heat management.”