Marketing Tactics

Mobile ad spending, smart speaker adoption, and augmented reality are among six digital trends on a watch list compiled by eMarketer.

The lessons of the past three decades have presented lifestyle center developers the insights they need to reimagine, redesign, and redevelop Lifestyle 1.0 centers to gleaming new projects.

One of retail's fastest-growing categories—food halls—is getting a new player.

J.Jill’s new CEO is shaking up the company’s leadership team with the addition of two veteran executives.

One of the nation’s leading fabric and craft retailers wants to make sure associates are available to assist customers when they visit stores.

Empire Outlets, set to open this fall near the ferry terminal on Staten Island, has announced the signing of Levi Strauss & Co. as a tenant.

Zoës Kitchen is being acquired in a deal that will create the nation’s largest restaurant operator in the Mediterranean category.

Three trendy online beauty and lifestyle brands with huge cult followings recently opened at Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas – and their influencer hookups are attracting Millennials to the site.