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Executive shake-up at J.Jill

J.Jill’s new CEO is shaking up the company’s leadership team with the addition of two veteran executives.

The women’s apparel retailer appointed Brian Beitler as executive VP, chief marketing and brand development officer, and Shelley Liebschj as senior VP, chief merchandising officer.

Both were appointed by J.Jill CEO Linda Heasley, who took the reins of the company in April. They will begin their new roles in September.

Beitler is the former chairman of the board for the Global Retail Marketing Association (GRMA). He previously held executive VP and chief marketing officer positions for both Lane Bryant and Catherines, as well as David's Bridal. Beitler has also held senior marketing roles at other top retailers, including Kohl's, Bath & Body Works, and Toys "R" Us.

Prior to joining J.Jill, Liebsch held senior VP of merchandising and design positions at Destination Maternity, where she led three diverse merchandising and design teams. She has also held senior merchandiser and buyer roles at Urban Outfitters, Victoria's Secret, InStyle Magazine, and Bloomingdale's.

"I am thrilled to introduce both Brian and Shelley to J.Jill's senior leadership team," said Heasley. “Both individuals will be tremendous assets to our already strong team and I look forward to continuing to delight current and new customers as we further grow and evolve the J.Jill brand."

Prior to joining J.Jill in April, Heasley was CEO of the Honey Baked Ham Company. Previously, she served as CEO and president of Lane Bryant, from 2013 to 2017, and is widely credited with revitalizing the brand.

Heasley also served as the chairman, president and CEO at Limited Stores from 2007 to 2013. She previously held senior leadership roles at CVS Health Corporation, Timberland LLC, Bath and Body Works and L Brands.

J.Jill operates more than 270 stores nationwide and an e-commerce platform.
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