Marketing Tactics

Chipotle Mexican Grill is partnering with Shopify to help farmers in its supply chain sell directly to consumers.

The show must go on — at least when it comes to Macy’s iconic 4th of July fireworks extravaganza.

Technology companies, led by a U.S. digital commerce giant, dominated an annual ranking of the world's most valuable brands.

Spending by U.S. consumers is changing as more Americans leave their homes and go into stores.

Google is responding to a continued surge in e-commerce demand with planned free listings on its main search results page in the U.S.

Starbucks Corp. is the latest company to temporarily stop advertising on social media platforms.

Can Kanye West help the Gap brand regain its cool?

A 157-year-old leather goods company best known for its iconic boot takes the top spot for the second year running as having the highest value in the fast-growing resale market.