Marketing Tactics

Kum & Go (K&G) is directly tying digital media promotions to actual in-store sales.

Two companies have teamed up to help retailers reimagine the customer queue experience as retailers limit store capacity to ensure social distancing.

The world’s largest retailer of diamond jewelry is downsizing its store portfolio as it accelerates its emphasis on e-commerce.

Top online categories during the COVID-19 crisis include personal care products. 

COVID-19 has forced many U.S. consumers to alter their shopping preferences. Consumers are now finding themselves shopping with what is available versus what is preferred.

A global payment app is offering a rewards club for users across all its partner retailers.

NEST is donating to local charities and is asking its customers to select the beneficiaries.

Amazon continues to far outdistance all other U.S. retailers in e-commerce sales, but Walmart and other large retailers are showing increased strength as they pivot online.