Marketing Tactics

Walmart Canada has a few years to get ready for the arrival of Target following yesterday’s major announcement that its arch rival would be heading north of the border via an acquisition. That is the same strategy Walmart employed all the way back in 1994 when it bought 122 former Woolco stores. Walmart now operates 323 stores in Canada, and by the time Target gets around to opening its first units in 2013 that figure will probably be closer to 400.

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.

The Dec. 23 edition of SiteTalk referenced a recent survey, which found that driving responsible growth, in addition to protecting and building the brand, is a chief priority for retailers in 2011. We asked you, our readers, if that priority was consistent with your 2011 objectives. Here is what one reader had to say.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

Walmart announced that it is funding Partners for Breakfast in the Classroom, a new initiative aimed at increasing breakfast consumption among schoolchildren and highlighting the academic and nutritional benefits of eating in the morning.

Walmart Foundation donated $3 million to the initiative being run collectively by the Food Research and Action Center (FRAC), National Association of Elementary School Principals Foundation, National Education Association Health Information Network, and School Nutrition Foundation.

Pasadena, Calif. -- Disney Store will open more than 25 new and remodeled locations around the globe in 2011. The stores will feature the company’s updated store design, which features an array of interactive and immersive experiences. The company ultimately plans to transform all its 350+ locations to the new concept.

“Guests told us that we brought the magic back to Disney Store with the launch of our new design, and they responded by staying in the stores longer and purchasing more,” said Jim Fielding, president, Disney Stores Worldwide.

Armonk, N.Y. -- The U.S. online retail sector delivered double-digit growth in December 2010 compared with the same period last year, according to analytics-based findings by IBM. Online sales were up 12%, with consumers pushing the average order value up from $171.06 to $190.42 for an increase of 11.3%.

New York City -- Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.