Marketing Tactics

New York City -- Duane Reade’s new store in the Williamsburg section of Brooklyn, N.Y. , boasts an unusual feature for a drug store: a beer bar. The bar is part of a larger effort by Duane Reade to recognize the strong identity and local needs of many New York City neighborhoods, the New York Times reported.

Click here to read the full story.

LOS ANGELES - The makers of the Green Garmento laundry bag announced they have teamed up with Mike "The Situation" Sorrentino of "Jersey Shore" fame to promote their eco-friendly all-in-one reusable drycleaning and laundry bag. GTL now also means "Green The Laundry."

According to the company, the Green Garmento can be used as a hamper forsoiled clothes, a duffel bag for carrying the clothes to the laundry or drycleaner and a hanging garment bag to protect cleaned clothes.

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

Ontario, Calif. -- Indianapolis-based Simon Property Group announced that Masa Liles has joined The Mills, a Simon Co., as area director of marketing for Ontario Mills, California’s largest outlet and value retail shopping destination, and The Block at Orange, an open-air shopping, dining and entertainment destination in southern California.

Jackson-Hewitt tax preparation kiosks are now open in more than 2,000 Walmart stores in anticipation of an onslaught of consumers eager for their refund to arrive as soon as possible. Nearly half of those who receive a refund get it in February, according to IRS data cited by Walmart, so the retailer is touting the presence of Jackson-Hewitt kiosks in its stores and a preparation fee of $38 for the most basic of returns, the 1040EZ, with only two W2s.

Washington, D.C. -- Retail sales rose for a sixth consecutive month in December, with big gains in sales of autos and furniture. The increases lifted sales activity for the year by the largest amount in more than a decade.

Sales rose 0.6% last month to a level of $381 billion, the Commerce Department said Friday, less than the 0.8% economists had expected. However, the increase pushed sales for all of 2010 up 6.7%, the largest annual increase since 1999. Excluding autos, retail sales rose 0.5% last month.

TUCSON, Ariz. — Safeway announced that it has formed a fund to aid the victims of the recent shooting that occurred in one of its Tucson stores.

The company launched the fund with an initial contribution of $100,000 from the Safeway Foundation, and encourages in-store contributions from Safeway customers and community members in the company’s Arizona stores.

The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it.