Marketing Tactics

Buffalo, N.Y. -- Headwear and apparel retailer New Era said Thursday it will expand its international presence with the opening of New Era Tokyo on Feb. 26.

The 1,100-sq.-ft. store, the retailer’s eighth global store, is located in Harajuku.

"We're focused on growing our retail presence internationally so having a flagship store in Japan's main city is really exciting," said Matthew Reeves, New Era Japan's managing director.

It’s looking like Walmart could be in for an eighth consecutive quarter of declining same-store sales, judging from the company’s first-quarter forecast, which contemplates the impact of internal and external forces on results. Official guidance calls for comps to be flat or decline 2% despite an easy comparison against the prior-year first quarter when comps declined 1.4%.

BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

Walmart's Fighting Hunger Together campaign called on Facebook users to go to Walmart.com/fighthunger and "like" one of the 100 hungriest communities in the United States, as ranked by the Food Research and Action Center. More than 10 million votes were cast during the campaign, which ran from Nov. 15 through Dec. 31.

Redmond, Wash. -- PlayNetwork said Thursday it has launched into the European market and acquired Absolute Audio Systems Ltd., a U.K.-based provider of commercial media products and A/V systems integration services across Europe.

YORK, Pa. -- The Bon-Ton Stores announced the signing of a license and design agreement with Mambo Graphics PTY LTD for the exclusive launch of the Mambo brand in the United States. Under the agreement, Mambo will design the collection while Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the line.

Hingham, Mass. -- The Talbots unveiled its new store design at the Westfield Garden State Plaza in Paramus, N.J.

The 5,500-sq.-ft. store has an upscale, residential feel, with a layout of five individual rooms for different merchandise stories.

Talbots chief creative officer Michael Smaldone collaborated with Robin Kramer of Kramer Design Group on the space.

Mooresville, N.C. -- Lowe’s reported a 39% increase in fiscal fourth-quarter earnings to $285 million, up from $205 million a year earlier.

Sales grew 3% in the latest quarter to $10.5 billion. Same-store sales rose 1.1%.

For fiscal 2010, net income grew to $2 billion, from $1.8 billion in fiscal 2009. Sales grew to $48.8 billion from $47.2 billion.

The company expects to open 25 to 30 stores in 2011.

Chain Store Age has launched the fourth edition of its New Product Digest, which is designed to provide retailers with the latest news regarding new products and services, and to help suppliers promote their companies while influencing buying decisions.
 
The companies featured in this volume include Federal Health Specialty Contracting, The Maintenance Company and DuctSox. Check out this month's edition.