Marketing Tactics

New York City -- Borders Group on Thursday won bankruptcy court approval to liquidate approximately 200 stores in a deal that may bring in $175 million to creditors. The sales will begin Feb. 19, allowing Borders to take advantage of the President’s Day holiday, typically a major shopping weekend.

Hilco Merchant Resources LLC, SB Capital Group, Tiger Capital Group LLC and Gordon Brothers Group won the bidding to handle the liquidation sales, according to Bloomberg.

The retail world takes center stage this week as financial markets are poised to dissect a slew of earnings reports from major retailers who will be sharing details on the profitability of holiday sales, perspective on the state of the economic recovery and the outlook for consumer spending during the remainder of 2011.

BENTONVILLE, Ark.  -- Walmart announced a new relationship with NASCAR to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races.  The new retail program, branded "Race Time", is the largest retail promotion in NASCAR's history, according to Walmart, and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).

The Associated Press is reporting that Target has revised its policy governing political donations following a flap last year that tarnished the company’s progressive image. Target drew the wrath of gay rights activists after it was revealed the company donated $150,000 to a business group that supported Minnesota’s conservative Republican gubernatorial candidate Tom Emmer who is an opponent of gay marriage and other gay rights initiatives.

PITTSBURGH -- American Eagle Outfittersannounced a campaign in partnership with FEED Projects to launch a new line available at American Eagle Outfitters stores and online that will benefit the U.S. Fund for UNICEF. American Eagle Outfitters is now offering FEED Guatemala bags in more than 400 of its stores across the country. The bags are also available at www.ae.com.

St. Louis -- Brown Shoe Co. said Thursday that it has acquired privately held athletic shoe maker American Sporting Goods Corp. for $145 million.

The acquisition broadens the reach of Brown Shoe, which makes Dr. Scholl's, LifeStride, Franco Sarto and other brands and operates Naturalizer and Famous Footwear stores. ASG's brands include Avia, Ryka women's fitness footwear and AND1 basketball shoes for men and boys.

Enterprising television reporters at KGTV in San Diego caused Walmart some grief this week when they uncovered that prices were ringing up incorrectly on some items and customers were not being offered a $3 refund in keeping with a 2008 court order. To watch the video click here or continuing reading.

Walmart earlier this week named Cindy Davis EVP of a newly created global consumer insights business unit. She will be responsible for understanding broad consumer trends world wide and creating advanced analytical tools to support Walmart’s business, a sizeable task considering Walmart’s expanding global empire and the diversity of markets being served.