Marketing Tactics

SALISBURY, N.C. — Food Lion announced Friday that it would add more of its MVP savings center kiosks to help customers save on their grocery bills.

MVP savings center kiosks, which are part of Food Lion's MVP customer loyalty card program, were introduced in stores last year. Since their introduction, kiosk coupons have up to five times the redemption rate when compared with coupons delivered via traditional distribution channels, Food Lion said.

Money-saving coupon kiosks also can be found at Bloom and at Harveys.

By Scott W. Bermack, [email protected]

 BOCA RATON, Fla.-- Office Depot announced that it has launched a new line of energy-efficient lamps under the “Realspace” brand. The full range of Realspace lighting is available at more than 1,100 Office Depot retail store locations across the country and online at www.officedepot.com.

According to the company, all Realspace lighting is California Compliant, with each lamp packaged with a low energy light-bulb. The Realspace Collection also offers an assortment of LED lamps, which are 70%more efficient than using incandescent bulbs.

New York City --- The Knot, a media company that targets brides-to-be and pregnant women, said Monday that Macy's has sold back its 10.7% stake in The Knot for $37.7 million.

The Knot did not give a reason for the repurchase and said it is part of a previously announced $50 million buyback plan.

The sale doesn't affect the companies' advertising and wedding registry agreements: The Knot will continue to direct wedding-minded readers to Macy's and Bloomingdale's registries, and Macy's will keep advertising in The Knot's media properties.

Target is set to report February same-store sales this Thursday and offer the first data point of the new fiscal year in which same-store sales are forecast to increase in the range of 4% to 5%. For February, the company has forecast a low single-digit increase and last week in conjunction with the release of fourth-quarter results confirmed it was on track to meet the low single-digit number.

South Bend, Ind. -- Indianapolis-based Kite Realty Group said that McAlister’s Deli will open a 4,551-sq.-ft. location at Notre Dame, in South Bend, Ind.

The new quick-service delicatessen is slated to open this summer.
 

BETHPAGE, N.Y. — New York-based supermarket retailer King Kullen announced that it is partnering with NuVal to provide customers with better insight of what foods they should be eating.

NuVal's nutrition scoring system — in which store items receive a NuVal score from 1 to 100, making it easy for consumers to compare the overall nutrition of the foods they buy at a glance — will be implemented in all of King Kullen's stores, which are located throughout Long Island and Staten Island.

It’s looking like Walmart could be in for an eighth consecutive quarter of declining same-store sales, judging from the company’s first-quarter forecast, which contemplates the impact of internal and external forces on results. Official guidance calls for comps to be flat or decline 2% despite an easy comparison against the prior-year first quarter when comps declined 1.4%.