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Bon-Ton to bring Mambo to the U.S.


YORK, Pa. -- The Bon-Ton Stores announced the signing of a license and design agreement with Mambo Graphics PTY LTD for the exclusive launch of the Mambo brand in the United States. Under the agreement, Mambo will design the collection while Bon-Ton will manage the sourcing, manufacturing, distribution and marketing of the line.

“We are very pleased about our partnership with Mambo Graphics. It is especially exciting to be the first retailer in the United States to offer this iconic Australian surfwear/streetwear brand,” commented Bud Bergren, President and Chief Executive Officer of Bon-Ton. “Mambo is one of the top surf and skate brands in the world and will be an exciting addition to our extensive portfolio of exclusive private and national brand offerings. It will offer a vast assortment of fun and artfully-designed products for our young customer.”

The Mambo brand will be in all stores beginning in the fall of 2011 and includes young men’s, juniors and children’s apparel, as well as accessories and swimwear. The collection will be launched with a media and marketing program during the back-to-school time frame, the company reported.

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