Marketing Tactics

WOONSOCKET, R.I. — As expected, CVS/pharmacy officially has introduced a new line of store-brand products called Just the Basics, which is comprised of household essentials. As previously reported, the retailer unveiled plans to launch the new line during its 2010 analyst day in October.

The new product line, exclusively available at CVS/pharmacy, is comprised of nearly 100 items, and there are plans to expand the line going forward.

Atlanta -- Commerce, Mich.-based LaVida Massage said it will open a new location in Kennesaw, Ga., a suburb of Atlanta.

The new, 2,692-sq.-ft. center, a franchise location, is slated to open in early April.

Mooresville, N.C. -- Lowe’s reported a 39% increase in fiscal fourth-quarter earnings to $285 million, up from $205 million a year earlier.

Sales grew 3% in the latest quarter to $10.5 billion. Same-store sales rose 1.1%.

For fiscal 2010, net income grew to $2 billion, from $1.8 billion in fiscal 2009. Sales grew to $48.8 billion from $47.2 billion.

The company expects to open 25 to 30 stores in 2011.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, said Tuesday it has signed a new, long-term agreement to provide private label credit-card services to women’s apparel retailer J.Jill.

ST. LOUIS — Save-A-Lot on Monday announced that it was expanding its reach by opening five new stores in the Chicago market.

Save-A-Lot, the hard-discount, limited-assortment grocery retailer and subsidiary of Supervalu, would nearly double its presence in the area, bringing the total Chicagoland stores to 13. The five stores, located in Chicago's South Side, range in size from 11,000 to 21,000 sq. ft.

Providence, R.I. -- DijiPOP, a leading provider of on-demand digital shopper marketing technology solutions, announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing Walmart.ca online property.

As a complement to Walmart Canada’s current advertiser program, DiJiPOP’s technology will integrate deeply with Walmart Canada’s existing proprietary vendor portal, allowing Walmart.ca vendors to reserve premium shelf space.

HOFFMAN ESTATES, Ill. — Kmart on Monday implemented a discounted offer on flu shots to those who have not yet been vaccinated.

Kmart said it is offering customers $15 flu shots, while supplies last, and also will offer 15,000 points (a $15 value) to members of its Shop Your Way Rewards loyalty program, when a vaccination is purchased.

The flu shots are available at more than 500 Kmart Pharmacy locations and are administered by trained practitioners.

Plano, Texas -- J.C. Penny Co. said Tuesday it has introduced a new logo, designed to symbolize the retailer’s transformation to a more updated and relevant destination.

The new logo emphasizes a new, lowercase “jcp” by positioning it slightly off-centered in a red box while still featuring the company's signature red color. It was designed by Luke Langhus, a third-year graphic design student at the University of Cincinnati.