Marketing Tactics

Fort Myers, Fla. -- Chico’s FAS announced Monday that it has named Celia Rao Visconti as senior VP of marketing.

She will report directly to Cinny Murray, brand president of Chico's, and will oversee the brand's marketing strategy and initiatives. 

Rao Visconti was previously executive VP and chief marketing officer for New York & Co.

NEW YORK — Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100% compostable bottle.

The company said the entire packaging system (fiber bottle, pouch, spout, cap) for its Natural 4x laundry detergent uses 66% less plastic than a typical 100-oz. 2x laundry bottle. Seventh Generation's Natural 4x laundry detergent, a nontoxic, biodegradable formula, is available in a 50-oz. (66 loads) size and two scents: Free and Clear, and Geranium Blossoms and Vanilla.

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

Moorseville, N.C. -- The U.S. Environmental Protection Agency (EPA) has named Lowe’s winner of the Energy Star Sustained Excellence Award in Retail for the second consecutive year. The 2011 award recognizes Lowe’s long-standing leadership as a retailer of energy-efficient products and will be presented to the company at a ceremony in Washington, D.C., on April 12.

NEW YORK -- Macy’s announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer’s contemporary fashion Impulse department. Sold in approximately 225 Macy’s stores nationwide and on macys.com beginning April 13, Williamson’s collection will include dresses, tops, scarves and unique leather and suede pieces.

Price points for the collection will range from $50 to $120, with specialty pieces selling up to $300. 

Target recently filed its annual report on form 10-K with the Securities and Exchange Commission. Here’s a look at some interesting facts and figures contained in the document:

• Target employed 355,000 “team members,” last year, a figure that swells to 400,000 during the holidays.

• The company operated 37 distribution centers, including four food distribution centers and maintains 27 international sourcing offices in 18 countries

Matthews, N.C. -- Family Dollar today showed why dollar stores are such a hot commodity right now by reporting a comparable-store sales increase of 5.1% for the second quarter ended Feb. 26. Net sales for the quarter increased 8.3% to $2.26 billion, from $2.09 billion last year. According to the company warmer weathr earlier in the year as well as strong performance in its consumable and seasonal categories helped drive sales.

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.