Marketing Tactics

EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market has announced the availability of 27 new exclusive California wines. The new wines, which the company said are sourced from some of the finest vineyards in California's premium wine growing regions, are broken into seven new lines and retail from $3.99 to $19.99.

Washington, D.C. -- Total spending on St. Patrick’s Day festivities is expected to hit $4.14 billion this, according to NRF’s 2011 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch. The survey found that 52.4% of Americans will celebrate the Irish holiday, up from 45.2% last year and the most in the survey’s eight year history.

WASHINGTON -- With Easter falling in late April this year, retailers are without a major holiday to boost March sales, and many are expecting weaker sales this month. However, thanks to St. Patrick's Day, which falls on March 17, retailers have the help of this micro-holiday.

Tempe, Ariz. -- Limelight Networks announced that Quiksilver Europe deployed Limelight’s website acceleration services to maximize website performance and enhance the online experience for its customers.

Indianapolis -- Hhgregg Tuesday announced the grand opening of a new location at the Chapel Hill Mall, Akron, Ohio, on March 10.

The new store will replace Hhgregg’s older location in Akron, Ohio.

“The store’s new location and design will provide shoppers in the Akron area with a modern, convenient shopping experience,” said Jeff Pearson, VP marketing, Hhgregg. “We hope that shoppers will come into the store to see the new layout and take advantage of grand opening specials.”

DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world." 

"By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."

Luxury and style take center stage at the new C&A Brazil flagship in Shopping Center Iguatemi, San Paulo, Brazil.

The design, by Chute Gerdeman Retail, Columbus, Ohio, creates an entirely new C&A brand expression, and elevates the in-store experience through luxurious material finishes, arresting visual presentation, iconic architecture, compelling brand messaging and unique customer services.

Houston -- Stage Stores' fiscal fourth-quarter profit rose 15% on increased sales. The department store operator said its board approved a new buyback of up to $200 million of its outstanding shares.

The department store operator reported net income of $32 million for the period ended Jan. 29, up from $27.9 million a year earlier.

Revenue rose 5% to $453.7 million, from $431.7 million. Analysts expected $453.5 million in revenue.