Marketing Tactics

New York — U.S. retail sales rose 1% in February, boosted by job gains, the tax cut and more seasonable temperatures, the Commerce Department reported Friday. It was the highest gain in four months. Sales excluding autos increased 0.7%.

The 1% increase followed a revised 0.7% rise in January that was more than double the previous estimate, according to Commerce Department figures.

New York City -- The Arkansas Senate voted Thursday to require many out-of-state online retailers to collect sales taxes the same way in-state stores do, a move that is pitting Wal-Mart Stores against online stores and anti-tax activists, the Associated Press reported.

Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame. White is currently leading a team focused on building a brand identity at Fashion Bug that satisfies the clothing wants and needs of today value conscious woman. White spent the early part of his career with Kmart, ascending the ranks to become the lead marketing executive for Kmart’s launch of the super center initiative.

PLANO, Texas -- JCPenney is giving underprivileged teens the chance to have their very own prom dress, while at the same time encouraging those more fortunate to give to a worthy cause. The company announced that from March 13 through April 2, customers can donate their gently worn prom dresses at one of more than 1,100 JCPenney stores nationwide.

By Stephen Reily, [email protected]

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .” 

If you are a chain store executive, here is the most important point about that fact: You should forget it.

True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

By Dean A. Stoecker, CEO, Alteryx, LLC

MOORESVILLE, N.C. -- Lowe’s has joined the likes of Sears Holdings and Barnes & Noble in extending an invitation for a business partnership with online retailer affiliates.

“Lowe’s is committed to the communities where we do business,” said Gihad Jawhar, vice president of Lowes.com. “We sincerely hope businesses will consider Lowe’s as a partner.”